[as originally published on indiepulsemusic.com]
Pop singer and critically acclaimed producer/songwriter Kloë Shinn dazzles her diehard fans and incoming audiences alike with her latest single “My Own,” which is accompanied by a stunning music video choreographed by Sam Allen and produced by Blair Taylor. A decadent fusion of minimalist beats and larger than life melodies that ascend from an ominous bassline, “My Own” is everything that fans of physical pop music look for in a dance anthem while maintaining the articulate prose that critics like myself have come to associate with Shinn’s output. There’s something for even the most discriminating of listeners among us in this single, which despite packing more ambition and passion than most of what the year has had to offer thus far isn’t self-righteous in its delivery of unadulterated musical might.
Both the music video and the single itself have a lot going on in the background of Shinn’s epic vocalization, but there isn’t a moment where our attention is swayed from her sublime performance. Her serenading complements the simple, bittersweet rhythm that’s churning us in the percussion, and though the bass gets a little feisty in a couple of spots it never dares to intrude upon Shinn’s creative space. Every component of “My Own” is carefully separated and meticulously arranged so as to give us the full color tonality of each intricately produced instrument instead of drowning us in a fruitless blast of white noise. Shinn’s confident enough in her abilities here that she doesn’t hesitate to take on center stage without the aid of an artificially crafted harmony (not that she would need one anyway).
The bubbling bassline and synthesized melodies are stong – thick and rigid in the mix. But it’s her vocal track that remains the most spellbinding element in the entire song from beginning to end. I like that the video puts a strong emphasis on this single’s wicked rhythms and the way they can inspire anyone to start dancing no matter what the situation or venue might be, and though the percussion is very well polished and equalized organically, it’s my opinion that it pales in comparison aesthetically to what Shinn’s singing does for the complete piece. Her voice is angelic and earnest while also being sporty and youthful, which isn’t exactly a combination you find every day.
Kloë Shinn’s momentum has been steadily building for the last two years, and right now she’s poised to start of 2019 firing on all cylinders thanks to the release of this stellar new single. “My Own” has the look and feel of a contemporary pop song with the endearing melodicism of something a little more classical in nature, which to me defines what critics look for in a breakthrough release in this complex and diverse musical climate we’re living in today.
While she will certainly continue to grow and evolve her dynamic sound even more as the years unfold, I must say that she’s turned a creative corner with “My Own” that is essential to helping her career mature and reach the pinnacle of success that Shinn undeniably deserves.